Bet365 is owned by the chairman of Stoke City FC, Peter Coates. Bet365 are one of the UK's largest gaming companys, and the website has developed to now offer casino, poker, games and bingo opportunities, as well as the sportsbook facility.
    Bet365 has a very good feature 'Best Odds Guaranteed' , which basically means that after placing a bet, if the odds on your selection increases before the event and you win, your winnings will be awarded to you at the increased odds. Should the odds on your selection decrease, this will have no bearing on your winnings. I don't know of any other site that offers this feature, and is a feature that I am most impressed and pleased with.